What goes on a sushi platter poster
- 1Platters, not single pieces
- A sushi poster sells platters and lunch boxes. Each one needs three things: a name, the number of pieces and the price. Go from the small lunch box up to the big platter for two, so the piece counts and the prices climb together.
- 2The piece count in the name
- Type the count straight after the name, as "Salmon platter, 24 pieces" or "24 pcs". The form has no separate box for it. Keep to one way of writing it on every line, so the counts can be compared at a glance.
- 3What is on the platter
- Counters often list a platter by the roll: eight California rolls, four salmon roses, four fashion sandwiches. The maker has one line for each special, so name the two or three things that matter in brackets and keep the full list for the counter.
- 4One price, no old price
- Each special has one price box. There is no box for a crossed-out old price, and the maker will not work out a discount. If a platter is cheaper on a certain day, type the price for that day and tap the day.
- 5Lunch-time and weekday specials
- Every platter starts with all seven days on. When two or more platters are all on every day, no day is written on the poster; one platter alone is drawn with the words Every day over it. If a platter is for certain days only, press Change the days and tap them: the poster writes them over that platter. Hours, such as lunch only, go in the box for where you are and when you are open.
- 6How to order
- Platters are made to order, so say how: "Order by WhatsApp", "Collect or eat in". Add your number and tick "This number is on WhatsApp" if that is where orders come in. Both are drawn at the foot.
- 7A full sushi menu
- For nigiri, sashimi, maki, hand rolls and starters by the piece or the portion, open All options and choose Menu or price list at the top and give each a section. Two prices on a line can be four pieces and eight pieces.
- 8Photographing a platter
- Shoot the whole platter from straight above on a dark board, in daylight, with nothing else in the frame. Rice goes yellow under a warm bulb. The maker frames one photo, so choose the platter you most want to sell.
Sushi platter poster design ideas
Six ways one set of sushi platters can look: flat red, black or green with round badges, a cream card, a dark card and a chalkboard. Tap one to start from it.
- Platter look in red, tall shape
- Platter is one flat colour with plain white capitals, and each platter has its price on a round white badge. It is drawn from the platter posters of sushi counters here, which are red or black with round price badges.
- Platter look in black, square
- The same poster on black, on a square for a post. Black with white badges is the other ground sushi counters use.
- Cream card, the Sunday lunch look in charcoal, tall shape
- A cream card with a dark frame, serif names and dotted lines is the restaurant version: calm, with room for a long platter name.
- Platter look in deep green, A4 to print
- Deep green with cream badges, set for an A4 print for the counter or the fridge door.
- Dark and serif look in slate and silver, A5 to print
- Dark slate with silver figures and serif names, at A5 for a table. It suits an evening menu more than a lunch special.
- Chalkboard, square
- A chalkboard on a square, for a counter that changes its platters by the day.
A platter poster, step by step
The poster comes from five specials, each left on every day: a lunch box of ten pieces, a salmon and a prawn platter of twenty-four, a veg platter of twenty, and a mixed platter for two of forty-two. Because all five run every day, no day is written on the lines. The foot says how to order.
Tips
- Write the count the same way every time: "24 pieces" or "24 pcs", not both.
- Say "for two" in the name of a sharing platter.
- Five platters fill a poster. More than that reads better as a menu in sections.
- Soy, wasabi and ginger need no line unless you charge for extra.
- If a special ends without notice, take the picture down the same day.
Sizes and printing
- Tall, for WhatsApp Status
- Tall like a phone screen. Best for WhatsApp Status and for Stories.
- Square, for a post
- Square. Best for a post on Facebook or Instagram.
- Printer page (A4)
- A4 is the size of a normal printer page. Print it at home or at a print shop. A home printer leaves a thin white edge.
- Half page (A5)
- A5 is half of a normal printer page. Good for a counter. A home printer leaves a thin white edge.
Questions
- Can I show a "was" price and a "now" price?
- No. Each platter has one price box, and the maker never invents or works out a discount. Type the price the customer pays.
- Where does the number of pieces go?
- In the name, after the platter: "Salmon platter, 24 pieces". There is no separate box for a count.
- Can I put a photo of every platter on the poster?
- No, the maker takes one photo. Use it for your main platter, or leave the photo off: the Platter look needs only words.
- Can I make a nigiri and maki menu by the piece?
- Yes. Open All options and choose Menu or price list at the top, add a section for each kind, and use two prices on a line for two portion sizes.
What you type is kept in this browser on this device until you clear your browser data, so you can come back, change a price and save a new picture. A photo and a logo are optional and are not kept for the next visit.
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