What goes on a fish and chip shop menu
- 1Fish and chips first, by size
- The first section is the plate people came for: hake and chips, then snoek, calamari and fish cakes. Fish and chip shops sell by size, so under All options tick "Two prices on each line, like Small and Large" and name the two prices Small and Large, or Single and Double.
- 2More than two sizes
- Some shops run a ladder of four or five sizes. A line here holds two prices. Show your two main sizes as the columns and add any other size as a line of its own with the size in its name, such as "Hake and chips, jumbo".
- 3Chips by weight
- Chips are sold by the packet, and many shops print the weight. Put it in brackets after the name, "Slap chips (320g)", one line for each packet size. The digits are drawn in a clear face, so 320g reads as 320g.
- 4Russians and the rest
- A fish and chip shop sells more than fish: russians, footlongs, Viennas, a roll, a pie. Give them a section of their own under the fish, so the board still reads as a fish shop first.
- 5The family pack
- A pack to share needs its contents counted: "4 hake, 4 russians, large chips". Type the counts in the name after a colon. The line wraps onto a second row if it is long, and its price stays whole on the right.
- 6Fried, grilled, plain or crumbed
- If you grill as well as fry, or batter two ways, the form has no tick for it. Say it once in a section name, such as "Fish and chips, fried or grilled", or in the line at the foot of the board.
- 7Sauces, rolls and drinks last
- Tartar sauce, a roll, a cold drink: one short section at the end with one price each. Small prices at the end of a board do not need big type.
- 8A photo that is not grey
- Fried fish goes flat and grey under a shop light. Take the photo by the door in daylight, from above, with the chips and a lemon wedge in the frame, on white paper. The maker frames one photo under your name.
Fish and chips menu design ideas
Six ways one fish and chip shop menu can look: painted boards in three colours, a slate, a chalkboard and a cream card. Tap a picture to start from it.
- Painted boards look in teal, tall shape
- Painted boards is the wall of a fish and chip shop: upright boards in teal, rounded capitals, yellow prices and a yellow band along the foot for your hours. The independent shops this look was drawn from post teal and navy boards, not ropes and anchors.
- Slate with red prices, tall shape
- Slate is black with the prices in red, the way the printed menus of the big fish and chip shops are. Tilted red blocks carry the section names, and the red numbers are the loudest thing on the board.
- Blue chalkboard, tall shape
- A blue chalkboard, for a shop that writes the catch on a board each morning. Each plate has its prices under its name.
- Painted boards look in white, A4 to print
- White boards with blue capitals and red prices print with little ink, so this is the one for an A4 page in the window. The yellow band stays along the foot.
- Painted boards look in navy, square
- Navy boards on a square, for a post. The five sections turn into two columns.
- Cream card, the Sunday lunch look in teal, A5 to print
- A cream card with a teal frame and serif names is the quiet one, for a sit-down fish restaurant. A5 is half a printer page, a size for the counter beside the vinegar.
A fish and chips board, step by step
The example has five sections. "Fish and chips" has four plates with a Small and a Large price. Russians has two lines with one price each. Chips has two packets with their weight in brackets. "To share" is one family pack with its contents counted in the name. Extras has tartar sauce, a roll and a cold drink. The yellow band at the foot holds the hours.
Tips
- Name the fish: "hake", "snoek", not only "fish".
- Count the pieces in a pack, so the price of the pack explains itself.
- Keep "and chips" in each name where chips come with it, and leave it off where they do not.
- If you call ahead for big orders, say so in the line at the foot, with the number under it.
- When the snoek runs out for the season, remove the line and save a new picture.
Sizes and printing
- Tall, for WhatsApp Status
- Tall like a phone screen. Best for WhatsApp Status and for Stories.
- Square, for a post
- Square. Best for a post on Facebook or Instagram.
- Printer page (A4)
- A4 is the size of a normal printer page. Print it at home or at a print shop. A home printer leaves a thin white edge.
- Half page (A5)
- A5 is half of a normal printer page. Good for a counter. A home printer leaves a thin white edge.
Questions
- Can I show four or five sizes of chips in columns?
- No. A line holds two prices. List each packet size on its own line with the weight in brackets, which is how the example does it.
- Can I add "add a cold drink" with its extra price?
- Yes, as a line: type "Add a cold drink" as the item and the extra amount as its price, in an Extras section.
- Can the prices be drawn bigger than the names, in red?
- On a menu the names and prices are one size, so a long board stays readable; the Slate look draws the prices in red. On a poster of one to three specials the price is drawn larger than the dish.
- Can I make a Fish Friday poster?
- Yes. Open All options and choose Specials at the top, type the plate and its price, press Change the days and tap Friday.
What you type is kept in this browser on this device until you clear your browser data, so you can come back, change a price and save a new picture. A photo and a logo are optional and are not kept for the next visit.
Closest to this one
Takeaway menu
When burgers and kotas outnumber the fish, the takeaway menu groups them in sections.
Gatsby menu
A calamari or fish gatsby belongs with the other gatsbys, half and full.
Grill house menu
Grilled chicken beside the fryer has a black and orange board of its own.
Sushi menu
A fish shop with a sushi counter sells that side by the platter and the piece count.